Our Impactathon for Pets As Therapy began with 16 participants eager to channel their creativity for good. The day started fast, with teams learning the ropes of AI tools—exploring their capabilities and understanding their limitations.
Some found the AI intuitive, while others grappled with the learning curve.
Teams navigated challenges like balancing speed with quality and finding the right emotional tone.
Through guided instructions, they focused on creating a campaign narrative, storyboarding a 30-second video, and asking key questions:
Despite the hurdles, energy remained high, and participants pushed beyond their comfort zones to collaborate on innovative ideas.
The outcome? Four powerful campaign videos that wowed the Pets As Therapy team.
“I love the simplicity of the messaging and imagery. These will be very useful for the volunteering push we want to have early in 2025.” - Adrian Adams, Fundraising Lead
“A delightfully fresh approach to what we have produced before.”
- Matthew Robinson, Head of Marketing
The charity was so impressed that they plan to use the videos in their paid ad strategy to recruit more volunteers.
The event not only empowered a worthy cause but also showcased how creativity and AI can drive meaningful social impact.
That was fun, I learned a lot!
Really impressive what was created, and how the different visual elements blended into something that looks so seamless!
I love the simplicity of the messaging and the imagery, which makes them great for digital. These will be very useful for the volunteering push we want to have early in 2025.
The campaigns are a delightfully fresh approach to what we have produced before.