Customer Case
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IMPACTATHON

Pets As Therapy

Challenge: Create an AI video campaign to help Pets as Therapy's 2025 volunteer recruitment drive
Result:  4 campaigns created
Who: 16 Participants from creative and sports industries

How it started...

Our Impactathon for Pets As Therapy began with 16 participants eager to channel their creativity for good. The day started fast, with teams learning the ropes of AI tools—exploring their capabilities and understanding their limitations.

Some found the AI intuitive, while others grappled with the learning curve.

Teams navigated challenges like balancing speed with quality and finding the right emotional tone.

Through guided instructions, they focused on creating a campaign narrative, storyboarding a 30-second video, and asking key questions:

  • Is it achievable?
  • Is it clear and simple?
  • Does it pack an emotional punch?

Despite the hurdles, energy remained high, and participants pushed beyond their comfort zones to collaborate on innovative ideas.

How it's going...

The outcome? Four powerful campaign videos that wowed the Pets As Therapy team.

“I love the simplicity of the messaging and imagery. These will be very useful for the volunteering push we want to have early in 2025.” - Adrian Adams, Fundraising Lead

“A delightfully fresh approach to what we have produced before.”
- Matthew Robinson, Head of Marketing

The charity was so impressed that they plan to use the videos in their paid ad strategy to recruit more volunteers.

The event not only empowered a worthy cause but also showcased how creativity and AI can drive meaningful social impact.

Book your team onto an Impactathon

What was said ...

Daryll Scott
Psychological Performance Coach

That was fun, I learned a lot!

Heather McQuaid
Founder - Future Tonic

Really impressive what was created, and how the different visual elements blended into something that looks so seamless!

Adrian Adams
Fundraising Lead - Pets As Therapy

I love the simplicity of the messaging and the imagery, which makes them great for digital. These will be very useful for the volunteering push we want to have early in 2025.

Matthew Robinson
Head of Marketing - Pets As Therapy

The campaigns are a delightfully fresh approach to what we have produced before.

Your Event

From transforming ideas into impactful campaigns to gaining skills in AI-driven creativity, teamwork, and purpose-driven problem-solving.

What's involved?

Explore the intersection of AI and creative thinking.
Learn about AI video tools and techniques.
Dive into tools like Sora AI, Runway AI, MidJourney, and Luma Labs.
Collaborate on campaign ideas for a charity challenge.
Apply AI tools to support a real-world charity campaign.
Demo on building AI influencers
Discover practical workflows for video creation, creative direction, marketing, and training.
Discover practical workflows for video creation, creative direction, marketing, and training.
Copyright and fair use with AI-generated assets.

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